Improving your ACOS
Amazon Advertising Agency
What's Included?
We provide a full-circle Amazon Advertisement service, including but not limited to; PPC Audit, Management and Keyword Research. If you can’t find what you’re looking for, then please do get in touch, we’re more than happy to discuss any specific PPC needs.
PPC Audit
Deep dive from keywords to ad groups, uncovering areas for improvement with actionable advice.
PPC Management
Campaign structuring with advanced ad targeting strategy to maximise your ACoS.
Market Research
Competitor and category analysis to better understand brand and product positioning.
How does it work?
Our Amazon Advertisement service is designed for businesses and independent owners that want to leave behind Amazon’s poor automated PPC campaigns and move to a fully managed service.
We evaluate your Amazon setup and design a strategy from the ground up. We'll analyse your listings, store, content and current advertising. To ensures an optimal conversion rate when our ads start running we find out which areas need work and which to target.
Next, we streamline your campaigns, focusing on strategic keywords for growth, leveraging our smart bid management tool. This ensures we're not just tracking where your money goes, but actively optimising your spend for maximum ROI. We're here to make every penny work harder.
Finally, we design a custom advertising strategy aligned with your goals, whether you aim for swift expansion or to outclass competitors. We're committed to collaborating with you, ensuring the pathway is not only tailored to you but adapted to your objectives.
What are the benefits?
There are many benefits to our Amazon Advertisement service, which is why over the years we’ve retained many of our clients.
ACoS Led Conversions
Get more for less. Driving by ACoS allows us to to increase profit margins by spending less on poor performing keywords. We always actively manage PPC campaigns to prevent unnecessary spending.
Precise Keyword Targeting
Get your ads in front of the right people, every time with precise keyword targeting. Our audit identifies and lists the best keywords, from niche exact match to on-brand phrase match searches. We never use the shotgun approach.
Fully Managed Campaigns
All our campaigns are fully monitored and managed. We don't use Amazon's automations to manage keywords and spend as it's very easy to lose control. Your money is best spent getting your product in front of the right people.
Competitor Monitoring
Want to know how your competitors are performing. We cut through the data to see what they're bidding on and how. This helps us to better recommend spend allocations based on your budget. You don't need to go head to head to win.
Category Analysis
Every Amazon category performs differently so using the same approach isn't going to work. Analysing the categories help us to better market your product, finding the right avenues to improve visibility and drive sales.
Service Levels
We have three core service packages which are ideal for most businesses looking to outsource their Amazon Advertisement to us. However, if you’re looking for a bespoke service then please get in touch, we’re more than happy to discuss your specific needs.
Starter
4 Management Hours
PPC Audit
Competitor Monitoring
Category Analysis
Direct to Marketer Support
1 Monthly Project Meeting
Professional
8 Management Hours
PPC Audit
Competitor Monitoring
Category Analysis
Direct to Marketer Support
1 Monthly Project Meeting
Enterprise
16 Management Hours
PPC Audit
Competitor Monitoring
Category Analysis
Direct to Marketer Support
1 Monthly Project Meeting
Bespoke
Bespoke Management Hours
PPC Audit
Competitor Monitoring
Category Analysis
Direct to Marketer Support
Bespoke Monthly Project Meeting
All prices are exclusive of VAT. Our Amazon advertisement service package includes an agreed number of management hours per month, which is exclusive of communication. Our packages are for a minimum initial period of 3 months. After which you can choose to leave, downgrade or upgrade your package. If you wish to upgrade your package early then please get in touch to discuss. Please note if you are close to using all your management hours we will let you know. Management hours do not roll over each month. We are a flexible team of professionals who wish to ensure you get the most out of your contract with us. If you have any questions or concerns please don’t hesitate to get in touch.
Frequently Asked Questions
What is an Amazon PPC Agency?
Amazon PPC or Pay-Per-Click advertisement through Amazon’s Ad Platform, which can be managed by yourself or an agency. Using Amazon PPC, people and businesses only pay when a user clicks on the ad, versus when a user just sees the ad. Whilst many start doing advertisements via Amazon’s Ad Platform themselves, quickly they realise it can be a very expensive mistake when not managed correctly. An Amazon PPC Agency helps prevent this from happening, improving Advertisement Cost of Spend (ACoS) and driving more profit.
What is an Amazon PPC Audit?
An Amazon PPC Audit is a process we use to better understand existing ad campaigns, find new opportunities and optimise future campaigns. It involves a thorough examination of all aspects of the Amazon Ad Platform where no stone is left unturned. Think of an Amazon PPC audit of a health check, with quality applicable recommendations.
What does a PPC Audit include?
Our Amazon PPC Audit includes a thorough examination of; keywords, search terms, bid management, ad copy, campaign structure, targeting, budget allocation and account health. We first understand the current picture, review the data and provide a list of applicable recommendations.
How long does it take for you to get started?
With the correct information and documentation access to an Amazon Ad account takes a matter of moments. We can begin our first audit as soon as we’re in.
Do you use Amazon PPC Automations?
Whilst some have found success with Amazon Ad Automation services we do not recommend using it when compared to a managed service. We often find bidding on unrelated keywords, higher than necessary cost-per-click prices and conflicting keyword usage.
Will I have access to campaign performance data and analytics?
You will retain full access to your Amazon Ad Account and can find everything we have done live in your account. In addition to this, we will discuss your full campaign performance at our monthly project meeting and are happy to discuss plans, changes and additions each week. Unlike some agencies we don’t hide our data, we pride ourselves on our complete transparency.
Will we be tied into a long contract?
Absolutely not. Out Amazon Advertisement contracts after 3 months are on a month-by-month rolling basis. We like to earn our seat at the table each month
Can I pay on performance?
As we work directly with you, show complete transparency and bill on a monthly cycle we are paid on our performance. If we do not deliver on our expertise, we will lose your work and you’ll go to another agency. We of course don’t want this to happen, and it rarely does, so we are happy to discuss your contract with us if you’re not completely satisfied.