Environmental Statement

Last updated March 25, 2024 

Here at the Lobster Consultants, we’re passionate about creating great designs and effective marketing while mitigating our impact on the planet where we can. It’s simple: our love for design and our duty to the environment are part of what we do. We’re committed to delivering projects that catch the eye, serve their purpose, and delivery on our green policy. It’s not just about looking good or being clever with strategy; it’s being thoughtful about our environmental impact.

Putting Ideas Into Action

So, what does this mean for the work we do?

  1. Streamlined Workspace and Email Practices
    We use many forms of workspace and email management systems, ranging from Office 365, Google Workspace and locally hosted IMAP configurations. Where possible we encourage business to bring their computing systems to the Cloud where security can be better managed, productivity increased and reliance on printed materials decrease. Streamlining workspace practices enable business to reduce their carbon footprint, and when using our IMAP configurations which are run on 100% renewable energy servers reduce their digital carbon footprint too.

  2. 100% Renewable Energy Website Hosting
    When running your website, our locally hosted green servers substantially reduce your digital carbon footprint. All our Vultr servers and websites can be hosted in the UK, Eastern US, and several European countries using 100% renewable energy sources(1) to power them, making your digital presence far more sustainable. It’s a straightforward switch with a meaningful impact that’s often overlooked.

  3. Reduced Data Storage
    Every website we develop is improved with our class-leading performance tools designed to minimise digital storage needs and accelerate the delivery of data. Our experience has shown that compressing images, videos, and scripting files, in tandem with deploying our ultra-fast Content Delivery Network (CDN), can substantially lower CO2 emissions.

    At Lobster Consultants, we represent the principle that what you present to the world should reflect your best effort. By examining our own website, lobsterconsultants.co.uk, we’ve successfully reduced the size of our images by over 53%, while also optimising and deferring over 100 JavaScript and CSS files. To illustrate the impact, consider a webpage containing 1MB of data. For every visit, this page produces 20 grams of CO2(2). With 100,000 visits a month, that’s a total of 2000kg of CO2. However, by applying our performance optimisation tools, we’re able to cut down emissions by as much as 1060kg per month. Coupled with our commitment to using servers powered entirely by renewable energy, we’re not just developing websites—we’re ensuring they operate sustainably.

  4. Local Content Delivery Networks
    In today’s digital age, Content Delivery Networks (CDNs) are the superheroes of the internet, ensuring smooth, fast, and engaging online experiences. But did you know these networks also pack a powerful punch in the fight against climate change? By smartly caching content across various global locations, CDNs not only slash the distance data has to travel, but they also significantly cut down on latency and boost speed. This isn’t just good news for your browsing experience; it’s a win for our planet too. Less travel time means reduced energy use and lower carbon emissions, contributing to a healthier environment.

 

Our commitment to the making digital green influences our work – from the initial web build and marketing strategies to the end products and their digital footprint. We’ve implemented cloud-based solutions to minimise printed materials, locally hosted green servers powered by renewable energy, and developed performance tools that shrunk our digital storage and carbon emissions. Every choice, from using efficient email practices to optimising websites and relying on local CDNs, reflects our commitment to decreases our digital carbon footprint.

(1) https://wpmudev.com/docs/hosting/overview/#locations-regions

(2) https://thijsbiersteker.com/mbco2

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At Lobster Consultants, we’re a talented group of creatives, designers, and marketeers, that are passionate about helping businesses grow and thrive.