Client
LPCC Hate Campaign
Services
Design & Branding, Digital Marketing, Print, Out of Home
Raising Awareness
The Lancashire Police and Crime Commissioner in conjunction with Lancashire Victim Services needed our help to create an awareness campaign to target the rise of and the impact of Hate Crime in Lancashire
The Message
Not all hate crime is intentional, so the need to educate on this subject was necessary, and was the reason behind the “Let’s spell it out, This is Hate” message.
Our Solution
We chose to use commonly said statements and highlighted them in a way that emphasised the fact that they are actually statements of hate. These combined with victim impact statements, bold colours and clever typography allowed us to create a striking and impactful campaign that included print, out of home and digital solutions
