Client
Lancashire Constabulary Safe@Home
Services
Design & Branding, Out of Home, Print, Advertising
Raising Awareness About Burglary in Lancashire
We were asked by Lancashire Constabulary to create a campaign to raise awareness about an increase in incidents of burglary from homes in Lancashire, and provide information on how to be more vigilant when leaving the home.
Creating the Brand
Designing a brand for a home burglary campaign requires sensitivity, focusing on safety, security, and community. We created a campaign that combined an emotive message with powerful visuals emotive in order to get across not only the financial effects, but the emotional burden that burglary causes.
Creative Solutions
We created an out of home and direct mail campaign targeted at areas in Lancashire where burglary was prevalent. This took the form of clever mail drops that mimicked a recorded delivery slip with home security suggestions and useful information as well as striking billboards with powerful messages and imagery.
