Client
Netflights
Services
Design & Branding, Digital Marketing, Print, Video & Media
Standout brand
Netflights are one of the UK’s most significant online flight search engines, offering great value long-haul flights to destinations worldwide. They wanted to refresh their brand and add a little more personality.
Setting the tone
We added a new tone of voice to the brand to reflect their northern personality and matter-of-fact attitude. Adding doodles and illustrations to create focus, and emphasise tone and messaging created a brand that stood out from the crowd.
The whole package
After creating extensive and detailed brand guidelines, we applied the style and colour palette to all on and offline materials, including the website, e-shots, brochures and digital advertising.
A fresh start
The new brand evolution made a real impact, and the creative guidelines’ flexibility meant that it could be used on all parts of their marketing, all geared up and ready for a fresh year of promotions.
